AdBuster

 

In the original form of this Hersey’s advertisement, the message put forth is that by eating or possessing a Hersey’s chocolate bar makes the world a sweeter place. It is a play on words as the chocolate itself is a sweet and rich taste when being consumed. The audience that is presented seems to be no one specific because candy is eaten by plenty of people, but in particular it would probably be to children and teens. The audience being left out thus would be older individuals and those who are actually allergic to chocolate.

The Hershey’s advertisement portrays that it is good to consume things like their chocolate at any given time and it will add to making a difference in the world. Not only this but have it at any time and with no limit to how much you eat. However, they don’t mention the effects of eating too much candy, or as we all know it-junk food. Obesity in our society is a disease that seems to be affecting more and more people on a daily basis. Being overweight is caused by eating things that people believe is good or alright to eat but in reality it is just comfort food that we find convenient and fast. The comfort food would include fast food restaurants, candy, chips, soda, etc. Naturally, individuals are drawn to these foods because of the sensational filling you get of it, but the effects then boils down to people getting addicted and not keeping track of their health which includes diet and exercise. For this, reason I decided to make a 3-step process of this advertisement. From the original, I replaced the A with AN, indicating that Hershey’s plays a role in the message of the advertisement. Then in the final and completely subverted advertisement I replaced SWEETER with OBESE and also added images of the other factors that play into the roots of obesity.

Movement through excercising

For my personal/body photographs I decided to focus on the body movement of individuals demonstrated by athletic activities. Due to the wide variety of athletic/workout activities there are, I was fascinated by the different ways in which humans maneuver there body to accomplish the activity. There is a lot more to movement, like detail and steps, then we realize from an outside view of just watching someone do an activity. Photographs though can capture these features in such a unique way.

The connection between the pictures is all the different types of exercises out there for humans to stay involved and fit. Specifically photographed were the sports soccer and badminton along with the exercises of yoga and weight lifting. Each collage has a total of 16 photographs in sequence of the activity/exercise that allows for depiction on specific body parts. The flow between each body part is different, for example the arm and leg work against each other to stabilize the body while also performing separate actions. I choose to do these 4 athletic/exercise activities because I am not only involved in doing these on a regular basis but also because it explores the archetype that only athletes or fit people can do these movements. Instead, it doesn’t matter what size, ethnicity or gender you are. Everyone is capable of exercise in some sort; therefore, no one should be using excuses but rather take control and care of themselves.    

Edward Muybridge was the artist that influenced me to do this movement photography of the body. Muybridge, an English photographer, focused on capturing snapshots of animal locomotion or the movement of naked human bodies. Like the photographs I took, Muybridge did a collage of motion that would analyze a distinct difference between the one previous or next in the series. However, he would use multiple cameras that would sometimes be triggered by a string due to the camera not being as updated as now.