AdBuster

 

In the original form of this Hersey’s advertisement, the message put forth is that by eating or possessing a Hersey’s chocolate bar makes the world a sweeter place. It is a play on words as the chocolate itself is a sweet and rich taste when being consumed. The audience that is presented seems to be no one specific because candy is eaten by plenty of people, but in particular it would probably be to children and teens. The audience being left out thus would be older individuals and those who are actually allergic to chocolate.

The Hershey’s advertisement portrays that it is good to consume things like their chocolate at any given time and it will add to making a difference in the world. Not only this but have it at any time and with no limit to how much you eat. However, they don’t mention the effects of eating too much candy, or as we all know it-junk food. Obesity in our society is a disease that seems to be affecting more and more people on a daily basis. Being overweight is caused by eating things that people believe is good or alright to eat but in reality it is just comfort food that we find convenient and fast. The comfort food would include fast food restaurants, candy, chips, soda, etc. Naturally, individuals are drawn to these foods because of the sensational filling you get of it, but the effects then boils down to people getting addicted and not keeping track of their health which includes diet and exercise. For this, reason I decided to make a 3-step process of this advertisement. From the original, I replaced the A with AN, indicating that Hershey’s plays a role in the message of the advertisement. Then in the final and completely subverted advertisement I replaced SWEETER with OBESE and also added images of the other factors that play into the roots of obesity.